Was I thinking too idealistically about human beings? Maybe. When we would A/B test sales messaging without ‘Us vs Them’ compared to sales messaging with it, the ‘Us vs Them’ messaging always won. I felt like that wasn’t necessary and also contrary to our mission of unifying people to create a better world. They would always tell me “in the sales messaging we need to create an ‘Us vs Them dynamic’ in order to get people to buy.” I resisted. When we first launched our membership I hired marketing teams to help. You can support for as little as $5 a month and enjoy multiple member benefits. Love reading The Pulse? If you’re a regular reader of our work and love what we do, consider becoming a paid subscribing member and help us expand our work. When we know how these mechanisms work and focus our consciousness in an effective way, these attempts to divide fail. A look at what occurred during COVID was the ability for powerful people to drive and control a narrative by confusing and divide the masses, ultimately to bring about greater authoritarian policy and control. Why? Well, anything from powerful governments to mainstream and alternative media is consistently trying to divide us by focusing aggressively on our differences. It’s time we equip ourselves with the knowledge and tools to do so. But this hardwiring is remarkably easy to break. Are we hardwired to categorize each other into ‘Us vs Them?’ Simply put, yes.
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